Choosing the most effective explainer video style for your project

There are heaps of explainer videos out there. Below are the five main styles of explainer animations that can help you achieve your goals. Choosing the right style will help you stand out against the competition.  Below are some examples of our work for our clients. You can also watch this video to get a better idea about the differences and their pros and cons.

 

Explainer Animation

Whiteboard Animation

animated advertisement

Event opener

Animation

Instructions

Animation

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explainer animation

Animated explainer videos educates customers about a product, process, or idea that is too complex (or impossible) to demonstrate in real life. There are various animation styles and formats you can explore to tell your story in a clear and creative way.

 
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whiteboard animation

Whiteboard animation is a popular choice for marketing videos. It's especially powerful for videos with educational content as one's mind naturally associates whiteboards with school. Because the animation style is being drawn as the narration flows, it's also a very engaging way of storytelling.

 
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animated advertisement

Animated ad or animated commercials are a great way to promote your brand or products because it lets you build a good narration for your product. Often humorous, the animation style immediate establishes a memorable look and easily attracts attention. For this reason, these videos are an amazing way to help viewers make a purchasing decision.

Product or service promotional videos are the most common type of marketing video. These videos show off the key benefits and attributes of your product or service. Some companies might opt to do product demo videos as well. These types of videos take a deeper dive into the features and benefits of the product.

 
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event opener animation

Spice up your usual presentation by using animated videos. When presenting in front of your employees or at an event, it can be really helpful to use animated videos to liven up an icebreaker or to convey data like statistics or financial reports in a fresh way. Why not use animated videos for your year-end video as well? You’ll be able to showcase all the important milestones of your company in the last year!

 
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instructions

animation

Animated training videos or animated instructional videos can be used as one of the best customer support tools or as a creative way to train your employees about your brand or product. These type of videos can help your customers by showing them a process, product instructions or installation, and even your operation manual. Or it can teach your staff your company policies, in-house instructions or health and safety protocols in a simple way.